Find the right direction
AI strategy, opportunity reviews and fractional technology leadership. I help you decide what is worth doing, choose the right tools and give your team a practical plan.
James Beck · Founder of Voxd
I help businesses make good technology decisions and build what comes next: useful AI, connected systems and software that makes work easier.
A former corporate CTO and founder of XView, I bring business experience and hands-on development together. You work directly with me, from the first question to the detail of delivery.
How I can help
Bring a business problem, an idea or a team that needs direction. I can help shape the next step and stay involved to deliver it.
AI strategy, opportunity reviews and fractional technology leadership. I help you decide what is worth doing, choose the right tools and give your team a practical plan.
Bespoke apps, customer-facing agents and connected workflows. I turn ideas into working software, using your business data and systems to make the result useful in everyday work.
Practical training and help adopting the right tools. From leadership briefings to hands-on workshops, we work with real tasks so your people can use what they learn.
AI images, video and recognisable digital characters. I combine creative direction with repeatable production workflows to help businesses tell their stories in new ways.
Selected work
A snapshot of projects delivered through Voxd, from connected business systems to creative AI. The full stories explain the problem, the approach and what was built.

Intelligent automation
iGlobal Forum
Voxd connected email, call transcripts and CRM information to help the sales team create proposals shaped around each buyer, with human review before publishing.
Read the story on Voxd
AI agents & business systems
Waitrose Winter Food & Drink Festival
Voxd combined a supplier portal with an assistant that uses trusted guidance and live information to help suppliers find answers and understand their next steps.
Read the story on Voxd
Creative AI & video
Pricify
Voxd created Dave, an AI presenter, and a repeatable video workflow that brings together a recognisable character, approved narration and carefully reviewed shots.
Read the story on VoxdIn development · Comfy Pub Co
A branded app foundation, with bookings, ordering, loyalty and an in-app AI host planned as the next stages. An example of how I’m using AI to help bring bespoke software to life.
A little background
I like getting close to a problem: talking to the people doing the work, understanding what gets in their way, then building something that helps. Today, that often means bringing AI and bespoke software together.
As a founder and former corporate CTO, I’ve seen technology from both sides: making the business decision and doing the work to deliver it. Over the years I’ve delivered hundreds of projects, from e-commerce to entire business systems.
I’ve also built a social-media-connected karaoke machine on a double-decker bus for Mastercard. Some problems are more unusual than others.
Along the way, I founded XView, a platform for rapid bespoke software development. That experience remains part of the foundation for my work with AI and Voxd today.
Connect with me on LinkedInVoxd is where I bring this work together: AI strategy, agents, automation, bespoke software and creative production. I lead the work and stay close to the business problem, the technical decisions and the finished experience.
You can start with a conversation with me, whether you need advice, a workshop or a complete build. Through Voxd, I can take projects into implementation and ongoing support, bringing in trusted specialists when the work needs them.
Explore the full offering at VoxdWork with me
Tell me about a process that takes too long, an idea you want to test or a decision you’re weighing up. You don’t need a technical brief. We’ll work out a sensible next step together.
hello@jamesbeck.co.uk